McDonald’s is launching a limited-edition line of products on Wednesday, inspired by the group’s purple colors and the fast-food chain’s logo. The collection is a “perfect representation of an iconic partnership between two fan-favorite brands,” the fast food chain announced. Merchandise includes hoodies, t-shirts, bathrobes, socks and sandals.
The collection goes on sale at 7 p.m. ET Wednesday on Weverse, a fan community app created by the BTS label.
The “BTS Meal” goes on sale Wednesday in the US after being announced in April. The meal features a 10-piece McNuggets Chicken, medium fries, and Coke as well as the US debuts of two new dip sauces – mild chili and Cajun flavors – inspired by McDonald’s recipes in South Korea. The Meal is the first celebrity collaboration to go on sale worldwide.
In another first, McDonalds ( Incorporates “Unprecedented Digital Surprises” with BTS into its app for US customers. A new television commercial for McDonald’s using the brand’s latest hit, “Butter,” also debuts Wednesday night. )
Fast food chains operate with slim profit margins, so promotions and new items help them stand out from the competition. Quick service restaurants are also trying to steer customers to their apps, which drives loyalty and sales. Indeed, sales of American restaurants open for at least a year rose 5.5% in the three months ending Dec. 31, driven in part by these promotions.