Levi’s model in iconic laundromat ad dies aged 59 – fr

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Levi’s model in iconic laundromat ad dies aged 59 – fr


Nick Kamen has died at the age of 59.
The Essex-born model was best known for starring in a 1985 Levis 501 commercial where he took off his blue jeans and white t-shirt at a laundromat.

Following the huge success of the campaign, pop icon Madonna reached out to Nick and the couple collaborated on the hit Every Time You Break My Heart.

Following the news of Nick’s death today, celebrities including Boy George spoke out in tribute.

The musician shared a photo of Nick back and wrote next to it: “’RIP to the nicest, sweetest man Nick Kamen! “



Nick Kamen died at the age of 59



Nick starred in the famous Levi Laundromat commercial

Nick, first came to public attention in 1984 when he appeared on the cover of The Face magazine, wearing a ski hat, lipstick and an orange sweater.

However, it was his performance that stole the scene in the 1980s Levi’s commercial – which saw Nick strip down to be a crisp white Sunspel boxer brief in the middle of a 1950s-style laundromat that really caught the eye. people’s imagination.

The ad led to a huge increase in sales of Levi 501 with the campaign, led by Roger Lyons, fourth in a countdown to the 100 greatest ads of all time.



Nick Kamen et Boy George




A year later, in 1986, Madonna contacted Nick and sent him a song she had written with Stephen Bray.

Every Time You Break My Heart, which Madonna also provided backing vocals on, became a UK number five hit.

Nick then released the next single Loving You Is Sweeter Than Ever, a cover of the 1996 Four Tops hit.

In a 1986 BBC radio interview, Madonna said she was inspired by Nick’s charisma and beautiful voice.



British singer and model Nick Kamen on stage in 1987

Joining the tributes to Nick today, ’90s pop star Kavana wrote on Twitter, “RIP Nick Kamen is gorgeous inside and out. “

Susie Cave, wife of Nick Cave, also paid tribute, calling Kamen a “dear friend”.

Many fans have also taken to social media to share their memories of the model and singer.

“Sad to hear of Nick Kamen’s death. That’s why I bought my very first pair of Levi’s, ”one said.

“Like everyone else, I fell in love with you in this laundromat. Condolences to your family, ”added another.

“Laundromats were never the same,” added another, referring to Nick’s famous campaign.

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