- Kroger is launching a giveaway for people who receive their COVID-19 vaccine at Kroger Health.
- Five winners will receive $ 1 million and another 50 will receive free groceries for one year.
- The grocer joins a growing list of companies trying to get customers and employees to get vaccinated.
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Kroger offers $ 1 million in payments and free groceries for a year to people who receive their COVID-19 vaccines in its stores.
The community immunity giveaway campaign, announced Thursday, will begin on June 3.
Over the course of five weeks, five people, including customers and store associates, will earn $ 1 million. Separately, another 50 people who enter will receive free groceries for one year.
The grocer had previously offered a one-time payment of $ 100 to employees for the vaccine.
“The sooner we achieve community immunity, the sooner we can all start enjoying backyard barbecues, live music and special occasions gatherings,” said Rodney McMullen, Kroger president and CEO, Thursday, in a press release.
Video: Vaccinated shoppers can get cash on their grocery bill (CBS Baltimore)
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The retailer’s website confirms that people who have already received the vaccine at Kroger Health are eligible to enter the raffle. Further details of the campaign will be released next week.
Kroger is the latest company to try to get customers and employees to get vaccinated. Target, Dollar General, Krispy Kreme and several US states, including New York and California, have offered prizes and gifts to those who get vaccinated. COVID-19 cases in the United States nearly hit a pandemic low over Memorial Day weekend, as federal health officials said more than half of all adults in the country had been fully immunized against disease.
The Ohio-based retailer launched the contest in conjunction with President Joe Biden’s administration after announcing its goal of partially vaccinating at least 70 percent of Americans by July 4.
“We greatly appreciate President Joe Biden’s leadership and partnership with the private sector to increase immunizations among the American population, especially people of color and those under the age of 30. As an employer, grocery supplier and community partner, the #CommunityImmunity giveaway is another way we are doing our part to help America recover from the public health crisis and return to normalcy safely ” , wrote McMullen.
Kroger said it distributed 4.6 million vaccines during the pandemic.
Most recently, in May, the grocery chain joined companies like Costco and Target in removing its in-store mask mandate for fully immunized customers and workers, unless otherwise specified by state or local rules. However, Kroger still requires employees of pharmacies and clinics to wear masks.
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