Katy Perry’s latest video features an electric rat. The pop star has released her new video for the single “Electric,” which is a surprisingly charming coming-of-age story about growing up with Pikachu as a best friend. It features a young Perry and his struggling Pichu early in his career, while the current version of the star and Pikachu watch, A Christmas Carol-style. (Oddly enough, the video was directed by Carlos López Estrada, who also wrote and directed Disney’s Raya and the last dragon.)
It might sound odd, but it’s all part of Pokémon’s 25th anniversary celebration, which is music-driven. Previously, Post Malone had released a baffling cover of Hootie and the Blowfish’s 1992 hit “Only Wanna Be With You,” which was followed by a surreal virtual concert. You can watch the full content below to see a Gyarados jump over Post as he sings.
Of course, this is all part of a burgeoning convergence between music and games, which gained momentum after live events were largely suspended due to the pandemic. Last year Travis Scott gave a series of concerts at Fortnite and Lil Nas X took the stage Roblox, while Minecraft housed a mini music festival.