Fueling box office rebound, ‘Quiet Place’ opens with $ 58.5 million –

Fueling box office rebound, ‘Quiet Place’ opens with $ 58.5 million – fr

NEW YORK – Looks more and more like he didn’t die during the pandemic. He just went into hibernation.

The sequel to John Krasinski’s thriller “A Quiet Place Part II” opened over Memorial Day weekend at a record US $ 48.4 million, the studio estimated on Sunday. Including the Monday holiday, the studio predicts the film will gross $ 58.5 million in North America. It added an additional $ 22 million in overseas ticket sales.

The performance of the film applauded a film industry that has been punished and transformed by the pandemic. Paramount Pictures’ ‘A Quiet Place Part II’, which was set to open in March 2021 before theaters closed, was the first big movie this year – and one of the only bigger budget releases on the block. COVID era next to Christopher Nolan’s ‘Tenet’ – to open exclusively in theaters.

Paramount chief distribution officer Chris Aronson called the opening “an unqualified success.”

“It’s a huge sigh of relief and a feeling of optimism for sure,” Aronson said. “The films, the going to the cinema, the cinemas are not dead. Yes, they have been threatened but they prove once again that they are resistant and that people want to live this common experience. “

Many studios have presented hybrid release plans during the pandemic, releasing films simultaneously at home. The Walt Disney Co. did it this weekend with their PG-13 Cruella De Vil prequel, “Cruella,” making it available to Disney + subscribers for $ 30. In theaters, it grossed $ 21.3 million, Disney said, and about $ 26.4 million over the four-day weekend. “Cruella” also added $ 16.1 million in 29 international territories. Disney did not say how much the film made on the company’s streaming platform.

“A Quiet Place II” will also be streaming after 45 days in theaters when it is available on Paramount +. A clear result of the pandemic is that the theatrical window has narrowed, possibly permanently. Three months was once the usual length of a movie in theaters. The best first of the year belonged to Warner Bros. ‘ “Godzilla vs. Kong, ”which opened with $ 32.2 million, or $ 48.5 million in its first five days, while simultaneously airing on HBO Max.

The contrasting exit strategies between “A Quiet Place Part II” and “Cruella” offered a test case for Hollywood. How much does a date and date release cost for a film like “Cruella” in ticket sales? Is it worth it? Without knowing how much “Cruella” has benefited Disney +, a real comparison is not possible. But the good returns for theater only “A Quiet Place Part II” are revealing, says Paul Dergarabedian, senior media analyst for data firm Comscore. He called it a “pivotal weekend” for the film industry, which proved that predictions of the cinema’s demise were “dead wrong.”

“What ‘Quiet Place Part II’ did so well shows that a first theatrical release for a great movie is the way to go,” Dergarabedian said. “This is the best news possible for an industry that is probably facing the most difficult chapter in movie history. “

The debut of “A Quiet Place Part II” was widely regarded across Hollywood as the kickoff of its delayed summer film season. After largely ignoring the pandemic or turning to streaming platforms, a series of blockbusters are once again lining up. On tap are Warner Bros. ‘ “In the Heights”, “F9” from Universals and “Black Widow” from Disney.

Last week, Universal Pictures’ ninth installment of the “Fast & Furious” franchise, “F9,” debuted with $ 162 million in ticket sales in eight international markets and $ 135 million in China alone. In its second weekend, “F9,” which opens in North America on June 25, ran for $ 230 million worldwide.

“A Quiet Place Part II” had already premiered on the red carpet in March of last year and has spent some of its marketing budget. But it opened remarkably in line with predictions of how many tickets it would sell before the pandemic began. In the months that followed, Paramount sold many of its films to streamers – “Coming 2 America,” “The Trial of the Chicago 7” – but Krasinski and the studio were convinced that the muted intensity of “A Quiet Place Part II ”worked best on the big screen.

In an interview before the film’s release, Krasinski said that a theatrical release was “non-negotiable.” And Krasinski worked hard to stir up excitement, traveling the country in the week leading up to the release to surprise moviegoers. Still, given the circumstances, he wasn’t sure if the audience would come out.

“As weird as the entire year has been, it’s how weird opening weekend is,” Krasinski said. “I don’t really know what it is anymore. “

In the end, “A Quiet Place Part II” played much like the first one. This 2018 hit, which ultimately grossed $ 340 million worldwide on a budget of $ 17 million, launched with $ 50.2 million in ticket sales in North America. Sequels generally do better than the original, but “Part II” had a lot more challenges due to the pandemic.

Rich Gelfond, managing director of IMAX, where “A Quiet Place Part II” grossed $ 4.1 million nationally, called the film “the first national release this year to cross the threshold of” big weekend. opening in view of the pandemic “to” grand opening weekend “, period. ”

Memorial Day weekend, usually one of the busiest for theaters, still didn’t look like it normally does in the movies. The total box office topped $ 80 million, but that’s about a third of normal holiday weekend activity. On the last Memorial Day, when nearly all operating theaters were drive-ins, ticket sales totaled $ 842,000, according to Comscore.

Many theaters, especially in New York and Los Angeles, still operate with social distancing measures. But the guidelines are thawing. Last week, the country’s biggest theater chains – AMC, Regal, Cinemark – said they would no longer force vaccinated moviegoers to wear face masks.


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