It’s early in the life of the Ford Mustang Mach-E, so we shouldn’t worry about sales trends at this point. That said, they don’t look great in the United States at the moment. Perhaps the most positive explanation for this is that Ford has to send units overseas to meet regulatory requirements, so the United States is running out of supply. We’ll have to wait to see about that.
As I’ve written many times, I think the electric crossover / SUV has a lot of potential. I could see him getting 100,000 sales a year. (Although its production capacity is supposed to be half that.) In February, it recorded more than 3,700 sales in the United States, which seemed like a good start as production began to skyrocket. . In March, that number fell to just over 2,600 sales. By April, it had fallen to 1,951 sales.
Not edifying. We’ve gone from an annual sales rate of 44,400 to 23,412. These are the Model S or Model X levels of years ago, nothing in the same league as the Tesla Model sales rates. 3 or Model Y
Like I said, we hope Ford just needs to send more overseas and we are seeing a drop in sales in the US without seeing a spike in European sales as the vehicles are still on board. ships. Maybe that’s what is happening. Even if it does, a total of 8,327 over 3 months is not cool. We’re only talking about 32,000 sales in the United States per year at this rate.
Another possibility is that chip shortages are hurting ramp-up or other supply shortages. On Tesla’s last teleconference, Elon Musk noted that they are struggling with supply shortages throughout the supply chain.
Or maybe production is slowly increasing for other reasons and we’re in a lull before a boost.
Of course, the worst possibility is that there is weak demand in the United States and this is where we are on the demand side after an initial surge of interest from a group of buyers of niche. Hopefully this is not the case.
I can’t wait to report next month’s sales numbers as I can only hope they will bounce back from here.
- Ford Mustang Mach-E – 1ères impressions
- Ford Mustang Mach-E – 1st Impressions, Take Two!
- Ford Mustang Mach-E first test, take 3! It’s not a Tesla, and that’s fine
- Ford Rises Occasionally: My Mustang Mach-E Review
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