What happened: The San Francisco-based company tested its live audio chats feature in December of last year with a small group of users. Based on feedback from the tests, he now estimates that the feature can be offered to any account with 600 or more followers on Twitter.
“These accounts are likely to have a good experience hosting live conversations due to their existing audience,” the company said in a blog post announcing the changes.
The microblogging site, competing with bustling start-up Clubhouse, plans to open more Spaces to all of its users based on feedback from its latest initiative.
See also: Clubhouse says it gets $ 4 billion valuation in latest funding as rivals move closer
How it works: The feature is available on iOS and Android devices for Twitter users, unlike Clubhouse which is currently an invite-only service exclusive to iOS. The feature allows users to host live chats. Listeners receive an alert at the top of their timeline when someone they are following starts or speaks in a space.
Why is this important: The live audio space is getting crowded and everyone wants a piece of the pie after the Clubhouse has grown in popularity.
Facebook Inc (NASDAQ: FB) plans to test its own set of audio features in Facebook groups. The company led by Mark Zuckerberg revealed last month that it is building a series of audio-focused products that will bring a broader auditory component to the company’s social media platform.
Owned by Microsoft Corp (NASDAQ: MSFT) LinkedIn et Slack Technologies Inc (NASDAQ: WORK) are also looking to capitalize on the trend. The Reddit online discussion board last month gave a preview of a Clubhouse-like feature that will allow its forum members to host live audio conversations.
See Also: Reddit Joins Audio Social Media Fray With Its Own Clubhouse-Style Service: What You Need To Know
Twitter CEO Jack Dorsey is optimistic about the potential of the social audio chat feature and is exploring ways to monetize the spaces. Clubhouse has already announced its intention to ensure that users of the app get paid for their content.
Price action: Twitter shares closed down 1.16% at $ 54.58 on Monday.
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