Do you have your Birks? Memes abound after Nova Scotia’s top doctor says ‘now is not the time’ to buy sandals – fr

Do you have your Birks? Memes abound after Nova Scotia’s top doctor says ‘now is not the time’ to buy sandals – fr

Birkenstock memes were in abundance after Nova Scotia’s chief medical officer of health implored people to stop buying non-essentials – like sandals – amid tightened COVID-19 public safety measures.

Dr Robert Strang made the comments during a press briefing Friday afternoon, as the province saw its largest single-day increase in COVID-19 cases.

Under the current restrictions, only stores that sell essential items can remain open for in-person purchases. Stores that sell both essential and non-essential items are now advised to stop selling non-essential items.

“We ask businesses to promote contactless payment and pickup where possible… For those who need to shop in person, you should only do so for essential items,” Strang Friday said.

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He referred to a sale on Birkenstocks at Costco, where the popular sandals were sold for $ 59.99.

“Now is not the time to go to Costco for sandals you’ve heard are in stock. It is essential to limit your travel, ”said Strang.

Social media users in Nova Scotia were quick to respond to Strang’s comments, with people posting pictures of themselves wearing Birkenstocks and assuring the doctor they already had their sandals on and were staying at home.

One of them was former Prime Minister Stephen McNeil, who uploaded a photo of his Birkenstock-clad feet to Twitter and Instagram and told people to “listen to the good doctor.”

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The photo of McNeil’s feet was then uploaded to wikiFeet, a fetish site dedicated to celebrity foot photos, and on Saturday morning received a two out of five star rating, based on two reviews.

Strang himself joined in on the memes on Saturday afternoon, posting a photo of his own Birkenstocks with the hashtag #thisisnotthetime.

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And “Costco” was all the rage on Twitter in Canada on Saturday morning.

Within hours of Strang’s comments on Friday, a Cape Breton-based company even jumped into action, posting on Instagram a photo of buttons bearing a picture of Birkenstocks and the words, in all capitals: “This is not the moment.”

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This isn’t the first time Nova Scotians have jumped at the chance to create memes out of things that have been said at the province’s regular press conferences on COVID-19.

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Last year, then-Prime Minister McNeil’s call for people to “stay the flames at home” went viral, inspiring memes, merchandise and even a song.

Despite the light-hearted way people interpreted his comments, Strang underscored the gravity of the COVID-19 situation in Nova Scotia during Friday’s briefing.

He said he was “exhausted and extremely worried” about the increase in the number of cases in the province and urged people to follow public health restrictions to reduce the number of cases.

“My teams are exhausted, the health care system is exhausted, but none of us give up and neither can you give up,” he said. ” I need your help. We need your help. We are all in there. “

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