Coke Energy is suspended in North America – fr

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Coke Energy is suspended in North America – fr


Coke Energy hit shelves in January 2020, a few months before the coronavirus began to spread in the region. However, the pandemic changed the beverage giant’s business strategy and in a statement Coke said it was focusing on drinks that were selling well, including its caffeinated sparkling water and traditional sodas.

“An important part of this strategy is the consistent and constant assessment of what is performing and what is not,” the company says. “As we develop our best innovations quickly and efficiently, like AHA and Coca-Cola with Coffee, we need to be disciplined with those who don’t get the traction required for additional investment.”

Four varieties have been sold in North America, including Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry, and Coke Energy Cherry Zero Sugar. The drink is made from extracts of guarana and B vitamins, contains 114 mg of caffeine per 12 ounce serving. A 12-ounce can of regular Coke contains about 34 mg of caffeine.

Coke Energy will remain on sale in other parts of the world.

It is the last Coke product to be removed from its extensive line. The Atlanta-based company announced last year that it was abandoning 200 brands, or about half of its portfolio. This reduction would allow Coca-Cola to focus on its most profitable offers.

So far, Zico coconut water, Tab and Odwalla juices have been buried in the drinks cemetery.

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