“An important part of this strategy is the consistent and constant assessment of what is performing and what is not,” the company says. “As we develop our best innovations quickly and efficiently, like AHA and Coca-Cola with Coffee, we need to be disciplined with those who don’t get the traction required for additional investment.”
Four varieties have been sold in North America, including Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry, and Coke Energy Cherry Zero Sugar. The drink is made from extracts of guarana and B vitamins, contains 114 mg of caffeine per 12 ounce serving. A 12-ounce can of regular Coke contains about 34 mg of caffeine.
Coke Energy will remain on sale in other parts of the world.
So far, Zico coconut water, Tab and Odwalla juices have been buried in the drinks cemetery.