Speaking to Apple Music, RM of BTS said of ‘Butter’: “We weren’t really expecting to release another single, but the virus is getting longer and longer, so we thought we needed to. from another summer song. We thought we needed another summer issue, and Butter was perfectly suited for that. And now we are here.
Perry, who was appointed VarietySONGS Music Publishing’s Music Director of the Year 2020, was a co-founder of SONGS Music Publishing, which he helped build into a formidable publishing house through the successes of Lorde, The Weeknd and Diplo, among others – then cashed on its sale to Kobalt for $ 150 million in December 2017.
“Being in publishing, I was really involved in making records,” Perry said. Variety last year of a process that involves everything from arranging songs to mixing. “It hasn’t changed. I hope I have good instincts. Sometimes not. Over time you work really hard to perfect this as much as you can. “
At Columbia, the label took an A&R-centric approach during Perry’s reign, which yielded several # 1 hits, including Lil Nas X’s “Old Town Road” and 24kGoldn’s “Mood” (signed via Barry Weiss’ RECORDS), with Kid Laroi’s “Without You” is not far behind.
He also identified “Dynamite” as a potential success for BTS from a demo he received. “I panicked the first time I heard it,” Perry says of the track, written by David Stewart and Jessica Agombar. “I knew this would be the # 1 song BTS had always wanted. With the help and support of the ARMY, it was.
While the practice of label managers writing and producing music has not been uncommon in the past (from legitimate producers like top Atlantic Records executive Jerry Wexler to less legitimate creatives like Roulette Records boss Morris Levy ) or in the world of independent labels, this is rare. for the CEO of a major 21st century label.
However, Craig Kallman, CEO of Atlantic Records, is a veteran DJ and has his hands dirty in the studio since he founded dance / hip-hop label Big Beat in the mid-1980s. He is a listed co-producer, but not a songwriter, on Cardi B’s “I Like It” smash, and her co-producers gave her credit for finding the original sample and leading the song through a recording process of seven months. Looking at the other side of the equation, the creatives who have taken the helm of big labels, like Jay-Z at Def Jam, super-producer Rick Rubin at Columbia and songwriter Amanda Ghost at Epic, have generally not been as successful. in the meeting room like the studio.
Last year, many were surprised to see Justin Bieber / Ariana Grande manager Scooter Braun listed as one of seven songwriters on his clients’ No.1 duo single, “Stuck With U.” , although he also has credit on a Bieber song in 2015.
Is this a new trend or an outlier? Time will tell, and we are looking at you, Sir Lucian …
BTS, consisting of Jung Kook, V, Jimin, j-hope, SUGA, Jin and RM, will perform “Butter” at the Billboard Music Awards on May 23.
See more production credits from the song below:
Written by: Alex Bilowitz, Jenna Andrews, RM, Rob Grimaldi, Ron Perry, Sebastian Garcia, Stephen Kirk
Produced By: Rob Grimaldi, Stephen Kirk, Ron Perry
Mixed by: Șerban Ghenea
Mastered by: Chris Gehringer
Production vocale: Stephen Kirk et Jenna Andrews
Voice arranger: Pdogg
Recording engineers: Keith Parry, Juan “Saucy” Peña and Pdogg
Recorded at: Dogg Bounce (Seoul, South Korea); Larry and George Studios (New York, United States)
SOURCE: BIGHIT / HYBE MUSIC; Genie