Birmingham’s German market faces competition as new rival emerges in the Midlands –

Birmingham’s German market faces competition as new rival emerges in the Midlands – fr

Proposals have been revealed for a month-long Christmas market in the Midlands that could rival the German market in Birmingham.
Worcester City Council has submitted plans to hold a market in the town from December 2-23, which would feature 30 cabins “dressed and lighted to add to the festive atmosphere.”

Other stands would also be set up on Cathedral Square on the weekends of December 11 to 12 and December 18 to 19.

In a report to be discussed next month, the council said the market could help draw people to the city and boost the local economy as Christmas approaches.

The report said: “The vitality and dynamism of the city center are essential to help the economy recover from the impacts of COVID-19 and thus provide valuable support to local businesses.

“Events and markets play an important role in attracting residents and visitors to the city. “

The new market is expected to run alongside the town’s annual Victorian Christmas party, which was canceled last year due to coronavirus fears.

The event normally attracts around 150,000 visitors to the city and contributes £ 7.3million to the local economy.

However, Worcester City Council made the decision to cancel the fayre in 2020, saying the risks of letting it continue were “just too high”.

Instead, a range of small festive attractions over the four weekends in December were staged, which were “well received by members of the public” according to the report.

The New Market and Victorian Fayre will be discussed by the Council’s Place and Economic Development Committee on June 7.


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