Apple’s rules also blocked our gaming service – fr

Apple’s rules also blocked our gaming service – fr

(Bloomberg) – Even for Microsoft Corp., one of the world’s largest tech companies, Apple Inc.’s App Store has proven impenetrable.
This was the result of testimony Wednesday in Apple’s antitrust lawsuit of Lori Wright, Microsoft’s vice president of games, media and entertainment, who told how her company couldn’t convince the iPhone maker to let go. Xbox deploy its cloud gaming service through the App Store and operate iOS users.

Epic Games Inc. is counting on Wright to support allegations in its lawsuit that Apple is thwarting competition by keeping a tight grip on App Store operations with onerous rules and policies that are unfair to developers and consumers alike. consumers.

Microsoft wanted its XCloud games service to be a one-stop-shop for mobile games and wondered why Apple wouldn’t give the company a “special exclusion” like Netflix Inc. and other entertainment companies that allowed them to offer a catalog content in their apps, Wright said.

Wright said Apple’s condition to approve the XCloud app would have required users to download each game individually, a cumbersome option. “Why can’t we have one app with many games? She asked on the witness stand.

The lawsuit before a federal judge in Oakland, Calif., Comes as Apple faces a backlash – with billions of dollars in revenue at stake – from global regulators and some app developers who claim that its standard app store fee of 30% and other policies are unfair and selfish.

The fight with Epic erupted in August when the game maker told customers it would start offering a discounted direct purchase plan for items from its hit game Fortnite, and Apple subsequently removed the app. of gambling, cutting off access to more than a billion customers. Apple, which vehemently denies abusing its market power, called Epic’s legal gambit a “fundamental assault” on a business model that benefits both developers and consumers.

Locked down from the App Store, Microsoft this year began testing a workaround: a web version of its XCloud service accessible through a browser on iPhone and iPad.

Epic’s attorney asked Wright if this browser-based platform was a “good outcome or a bad outcome.”

“It was our only result in reaching mobile users on iOS,” she said, but not Microsoft’s preferred solution.

Wright’s account follows testimony Tuesday from an Nvidia Corp executive. that Apple has not approved an iOS app version of its game streaming service.

According to Apple, Microsoft makes $ 600-700 million a year from its relationship with Epic and defends the game maker because it’s good for its business. Microsoft backed Epic at the start of its legal battle with Apple.

Apple also said Microsoft’s rules for its digital store are similar to those for the App Store.

© 2021 Bloomberg LP


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