Amazon is shutting down its stand-alone Prime Now delivery app, with its two-hour fast delivery options moving exclusively into the main app and the company’s website, the company announced today. Prime Now services have already moved to the main app in India, Japan and Singapore, while in other countries Amazon is already directing Prime Now users to its main app and website through a pop-up window. , CNBC Remarks. The Prime Now standalone app and website will be phased out by the end of the year.
Originally launched in 2014, Prime Now was designed to deliver essential item deliveries within hours rather than days for Prime members. The service was initially available in a small number of cities, but has since expanded to more than 5,000 locations worldwide CNBC Remarks. In a blog post, Amazon’s vice president of grocery, Stephenie Landry, said shutting down the separate app “would make this experience even more seamless for customers.”
Amazon Fresh and Whole Foods two-hour delivery options have been available on the main Amazon site and app in the US since 2019, but the company says third-party partners and local stores around the world will move to its main service by the end of the year. These include local stores like Bartell’s in Seattle, Morrisons in Leeds or Monoprix in Paris.
Today’s news follows Amazon’s January announcement that it was ceasing its Amazon Pantry service and making these household items and groceries available on Amazon’s main website. He also re-branded his Go Grocery brand as Amazon Fresh, GeekWire reports. Between moves, Amazon consolidates and simplifies its vast array of grocery delivery services.