Tottenham’s Twitter trolling by Dulux takes the veil off the club’s new sponsorship | Tottenham Hotspur

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Tottenham’s new business partnership with Dulux got off to a rocky start on Thursday after the paint supplier mocked the club on Twitter.

Spurs have announced that Dulux has become the club’s official paint supplier, with the company’s famous shaggy dog ​​visiting Tottenham Hotspur Stadium and Hotspur Way training ground. But they were quickly ridiculed by their new partner in hastily deleted tweets as the social media team took the wrong tone.

Responding to tweets from other users, they poked fun at the club’s lack of recent silverware, posting a photo of an empty trophy cabinet for sale, and then shaved the club’s defenders.

In a response to a tweet asking if dog Dulux can play center-back, they tweeted: “He could do a better job.” The tweets certainly made a splash, as Dulux was the second biggest Twitter trend in the UK.

Spurs said that through the partnership, the club would “benefit from the unparalleled paint and color expertise” of the nation’s leading paint supplier, with all club buildings receiving a facelift using specific paint colors. .

One of the tweets from the official Dulux UK account that poked fun at the abilities of Tottenham center-backs.
One of the tweets from the official Dulux UK account that poked fun at the abilities of Tottenham center-backs. Photography: Twitter

While Tottenham will undoubtedly not see the funny side, fans at other clubs seemed to appreciate the intervention of Dulux’s social media team. “The Dulux administrator who snatched the piss from Spurs minutes after the sponsorship deal was announced is a national hero,” wrote Roman Wegotziyech. “Nothing but Dulux for me from now on. “

Dulux media representatives told The Guardian they were preparing a statement, which would be released shortly.

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