McDonald’s new BTS meal is coming, with flavors you couldn’t get in the US

McDonald's  s offers a new treat

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The property titled “BTS Meal” goes on sale May 26 in the United States, Canada and Brazil and soon after in nearly 50 countries on six continents and consists of the “Superstar Group Signature Order,” a the company announced on Monday. (The meal goes on sale in the group’s home country of South Korea on May 27.)
The meal features a 10-piece McNuggets Chicken, medium fries, and Coke as well as the US debuts of two new dipping sauces – flavors of sweet chili and Cajun – inspired by McDonald’s recipes in South Korea, the hamburger chain said.

The partnership with BTS is arguably McDonald’s biggest hit after the smash hits of his meals with J Balvin and Travis Scott.

In April 2019, BTS became just the third group in 50 years to have three Billboard 200 number one albums in less than 12 months, joining the ranks of The Beatles and Monkees. Spotify said last summer it was the first “all-South Korean act to top the US singles charts” with the global hit “Dynamite,” which has 815 million streams.

McDonalds (MCD) promoting celebrity meals globally shows just how popular the year-old program is. Similar to his meals with other artists, the BTS Meal includes already existing menu items and two new sauces that are easy to accumulate and include.

Fast food chains operate with extremely slim profit margins, so promotions and new items help them stand out from the competition. Quick service restaurants are also trying to steer customers to their apps, which drives loyalty and sales. Indeed, sales of American restaurants open for at least a year rose 5.5% in the three months ending Dec. 31, driven in part by these promotions.

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