Mazda Announces MX-30 EV Entering U.S. Market This Fall


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Mazda has announced that its very first electric vehicle, the MX-30 crossover SUV, will arrive in the United States this fall. Starting with dealerships in California, the battery-powered SUV will launch an electrified fleet from Mazda that will also include a PHEV version of the MX-30 with a rotary generator. Previously, the fully electric MX-30 was exclusively available in Europe.

The Mazda MX-30 was first unveiled in 2019 at the Tokyo Motor Show as the brand’s first all-electric offering. Since then, it has quickly grown in popularity and even made it into the top 10 bestsellers in Europe for 2020. Previously, Mazda was one of the few automakers to sit among a wave of electric vehicle implementations of from its competitors, claiming that there just isn’t any. enough demand.

Mazda has since eaten its words, if only slightly. The MX-30 is the automaker’s only electric vehicle and has so far only been introduced in Europe. Last year Mazda started selling the MX-30 in Japan, but with a slightly hybrid internal combustion engine transmission.

It seems Mazda North America sees the potential of all of the brand’s electric SUVs, especially after its rapid sales in Europe. According to Mazda’s press release today, it plans to take a multi-solution approach to electrification in the United States, starting with the MX-30. Jeff Guyton, President of Mazda North American Operations, said:

The battery-powered MX-30 will begin the introduction of additional electrified models, including a serial plug-in hybrid with a rotary generator for the MX-30, a plug-in hybrid for our new large platform and a traditional hybrid for our new one. American-made crossover. While these powertrains are optimized for their platforms, Mazda fans can expect excellent driving dynamics and beautiful design on all models.

Mazda MX-30 side and top view

Specifications of the American version of the Mazda MX-30

This crossover SUV will feature a 35.5 kWh lithium-ion battery, as well as an FWD electric powertrain providing 107 kW (~ 144 hp) of power and maximum torque of 271 Nm (~ 200 lb- pi). These are exactly the same specs as the European version, so we know the MX-30 will be able to travel around 124 miles on a single charge (WLTP combined range).

In addition, the MX-30 can currently accelerate from 0 to 100 km / h in 9.7 seconds and reach a top speed of 87 km / h. The crossover SUV will feature suicide-style rear half-doors, like its (much) older sibling, the RX-8. Mazda also claims that the MX-30 will be able to recharge from 20 to 80 percent in about 36 minutes via DCFC. Additionally, today’s announcement mentions an upcoming partnership between Mazda North America and ChargePoint, although details will be revealed closer to EV delivery this fall.

As for the price – well, Mazda is not sharing that information yet, although we asked very politely. Like ChargePoint’s announcement, full details will be revealed closer to the start of sales in the United States this fall.

MX-30 interior


We can’t help but think that Mazda still doesn’t really believe in electric vehicles. Even in his press release, he talked more about the hybrid versions and its rotary generator than the potential of its flagship BEV. That being said, Mazda may not have wanted to focus too much on its less-than-competitive specs, especially when it comes to range.

The automaker has previously said that it deliberately uses smaller batteries because it’s more environmentally friendly and, in a way, creates net zero emissions. Additionally, he expects drivers to replace this battery after 100,000 miles.

There was speculation that Mazda could implement a larger battery capacity for the MX-30 in the United States, but that is clearly not the case. We hope to get more concrete pricing details before the fall to better determine whether this type of limited range is worth it relative to the market.

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