Ford unveils the BlueCruise name for its hands-free driving system

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BlueCruise uses onscreen graphics to communicate with the driver that it is ready to run.


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Ford’s next hands-free highway driving system will be called BlueCruise, the automaker has confirmed.

Ford had previously called it Active Driver Assist when its availability was announced for the 2021 Mustang Mach-E and F-150.

The functionality is similar to General Motors’ Super Cruise, launched in 2017, and uses a camera, radar, maps and GPS to allow a vehicle to control its speed and steer perfectly in the center of a lane on some roads.

Both systems use facial recognition technology to determine that the driver is keeping their eyes on the road, rather than asking them to touch the steering wheel like Tesla’s autopilot and the partially automated features of other automakers.

Ford has certified over 100,000 miles of North American freeways for use, while Super Cruise can currently operate over 200,000 miles and is also capable of checking traffic and changing lanes when the driver hits the turn signal. .

SUPER CRUISE OUTPERFORMS AUTOPILOT IN THE CONSUMER REPORTS TEST

Like Super Cruise, BlueCruise can be updated via live software downloads. Ford plans to add lane change and other functions as their software develops and to expand the map database as well.

BlueCruise uses onscreen graphics to communicate with the driver that it is ready to run.
(Ford)

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The price of BlueCruise as a standalone option ranges from $ 1,595 in the F-150 to $ 3,200 in the Mach-E, which includes a required three-year subscription of $ 600 to Connected Service, while hardware is included in list price of several premium versions and is ready to use with a subscription plan.

Ford has said the feature will be activated in the second half of this year and that it expects to have 100,000 vehicles with it on the road by the end of 2022.

Along with GM and Ford, Jeep and Lexus have also announced the launch of similar hands-free driving aids in the coming months.

This is a developing story. Check back for updates

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