The warning came a month after the New York-based exercise equipment company with an almost cultured customer base admitted that a child had died in an incident involving the treadmill.
Peloton CEO John Foley called the incident “tragic” and said the company was “only aware of a small handful of incidents involving the Tread + where children were injured.”
But the Consumer Product Safety Commission said on Saturday it was aware of 39 incidents, including the death.
“CPSC staff believe Platoon Tread + poses serious risks to children due to abrasions, fractures and death,” the agency said in its warning, posted on twitter and its website. “In light of several reports of children being trapped, pinned and pulled under the rear roller of the product, the CPSC urges consumers with children at home to immediately stop using the product.”
The release included a heartbreaking video that shows two toddlers playing on a treadmill, one being pulled under the machine while trying to play with a ball that was caught below.
A separate report of an animal being sucked under the Tread +, as well as inanimate objects pulled below, “also suggests possible harm to the user if the user loses balance,” the CPSC said.
Consumers who intend to continue using the machines should keep them in a locked room away from children and pets, unplug them when not in use and keep all other items away from them, said the CPSC.
In a statement, Peloton called the CPSC guidelines a “misleading and inaccurate bulletin” and said the agency “unfairly characterized Peloton’s efforts to collaborate and correct inaccuracies in the CPSC press release as an attempt to delay ”.
“This could not be further from the truth,” the statement said, adding that it wished to make a joint announcement with the CPSC “on the danger of not following the warnings and safety instructions provided with the Tread +. And the CEO asked to meet with the agency.
“Peloton is disappointed that despite its offers of collaboration, and despite the fact that the Tread + complies with all applicable safety standards, the CPSC did not want to engage in meaningful discussions with Peloton prior to publish its inaccurate and misleading press release.
Platoon remains open to working with the CPSC, but argued “there is no reason to stop using the Tread + as long as all warnings and safety guidelines are followed.”