Disney park employees have a new dress code

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Disney is working to make its theme parks - `` The Happiest Place On Earth '' - more inclusive.


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In a blog post this week, Disney Parks Division President Josh D’Amaro pledged to update attractions, modernize park values ​​and, perhaps more visibly, change. the guidelines for how park employees – better known as Disney Cast Members – look and dress.

D’Amaro said the company would provide “greater flexibility” to the outfits of its cast members regarding “the forms of self-expression surrounding hairstyles, jewelry, nail styles and choices of. inclusive costumes. The parks will even allow Cast Members to show “appropriate visible tattoos.”

“We’re updating them to not only stay relevant in today’s workplace, but also allow our cast members to better express their cultures and individuality at work,” D’Amaro wrote.

Historically, Disney has been specific about the appearance of Cast Members – prioritizing a clean look, to stay consistent with the company’s family image. For example, in the past, Cast Members were not allowed to have facial hair.

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however, Disney (DIS) is now looking for ways to update its parks for a changing world in which inclusion is becoming a key business value.

“We want our guests to see their own origins and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney. And we want our cast members – and future cast members – to feel a sense of belonging at work., ”D’Amaro wrote. “It means cultivating an environment in which everyone feels welcomed and appreciated for their unique life experiences, perspectives and culture. Where we celebrate the alliance and support for one another. And where diverse views and ideas are sought out as essential contributions to our collective success. . “

Disney previously announced that it is also undertaking major updates to two of its classic attractions to make them more inclusive: Jungle Cruise and Splash Mountain.

Jungle Cruise, where guests take a journey through nature with a comedic skipper, is updated with new scenes and characters. The ride has been criticized for its depictions of wild “natives”.

Splash Mountain, a merry-go-round based on the controversial 1946 film “Song of the South”, will be completely redesigned to feature characters from the 2009 animated film, “The Princess and the Frog,” which features Disney’s first black princess. .

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D’Amaro explained that the company sought advice from Cast Members in 2019 on how to update the culture of the parks. One of the suggestions was to add a fifth key to Disney’s “Four Keys”, which are its long-standing tenets in park customer service. Cast Members suggested adding a fifth key to inclusion to go hand in hand with safety, courtesy, spectacle and efficiency.

“Inclusion is fundamental to our culture and moves us forward as we continue to realize our rich legacy of engaging storytelling, exceptional service and Disney magic,” D’Amaro wrote.

The changes come after the parks unit had one of its most difficult years due to closures and layoffs caused by the coronavirus pandemic.

This is what the Disney parks of the future will look likeThis is what the Disney parks of the future will look like

The announcements also come as other big companies like JPMorgan Chase invest billions to promote racial equality.

Another Disney unit, ABC News, is breaking down barriers this week. The news organization announced on Wednesday that Kimberly Godwin would become president of ABC News, making her the first black female leader to run one of the main newsrooms on the U.S. broadcast network.

D’Amaro ended his blog post by saying that the world is changing and Disney will continue to change with him.

“We will never stop working to make Disney a welcoming place for all,” he wrote.

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