Aldi mocks M&S on Twitter about Colin vs Cuthbert the caterpillar

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Marks & Spencer Colin the Caterpillar cake.



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Aldi made the most of his rival’s challenge in the High Court (Photo: PA)

Aldi is at war with Marks and Spencer over chocolate caterpillar cakes, but he doesn’t seem too worried about going to court.

This week, it emerged that M&S ​​was suing its rival supermarket, claiming it infringed the copyright on its Colin the Caterpillar cake with its Cuthbert the Caterpillar treat.

The high-end retailer accused Aldi of “riding on the coat tails” of its reputation, and in a post on its Instagram page, M&S wrote: “Colin won’t comment, but thanks you for your support. #OGColin ‘

Aldi’s social media team then took to town with sassy responses, including puns on the upcoming court challenge and a sketch of Cuthbert in court.

Beginning by mocking the M&S slogan, the budget supermarket tweeted, “This isn’t just any court case, it’s… #FreeCuthbert.

He also said it was “just Colin, our lawyers,” and when he asked Judge Rinder what his newspaper looked like, the lawyer and the TV star replied, “I’m there. ”

Cuthbert the caterpillar might have to face a judge in court
Marks and Spencer claims Colin the Caterpillar copyright infringed (Photo: PA)
Aldi mocks M&S on Twitter over Colin the Caterpillar copyright lawsuit
Aldi broke the puns and mocked the M&S slogan

Aldi also announced a “packaging update”, showing poor Cuthbert locked in a jail cell, then tweeted, “Marks & Snitches looks more like”.

Pointing out that Waitrose, Sainsbury’s, Tesco and Asda all have their own chocolate caterpillars, Aldi said: “Cecil, Wiggles, Curly, Clyde. We have you. ‘

The German chain ended things by stating that Cuthbert “has been found GUILTY … of being delicious”.

M&S first created Colin the Caterpillar in 1990 and has sold over 15 million milk chocolate cakes.

Aldi mocks M&S on Twitter over Colin the Caterpillar copyright lawsuit
Cuthbert faces a future behind bars as the war for chocolate caterpillar cakes continues
Aldi mocks M&S on Twitter over Colin the Caterpillar copyright lawsuit
Aldi pointed out that they are not the only supermarket selling chocolate caterpillars

Colin’s appearance has remained largely unchanged since 2004, with the exception of a few adaptations for Christmas and Halloween.

The lineup has also been expanded to include an extra-large version, a mini version, and Colin’s girlfriend, Connie the Caterpillar.

A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect the best from us, love and care is found in every M&S product. on our shelves.

“So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.

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