The tour operator revealed the proposal as he said the travel industry and Britain’s High Street were both facing “unprecedented pressure”.
A total of 273 workers will be affected by the announcement, but TUI says it will provide around 290 new opportunities, widely split between full-time and part-time positions.
It comes after the company announced last July that it was closing 166 high street stores in the UK and Ireland in a move that would only leave around 350 retail stores open.
A spokesperson said tonight: “All colleagues at risk of dismissal will be offered positions in other stores where there are vacancies, or in the new home and contact center sales team.
“We want to be in the best position to provide excellent customer service, whether it’s in a department store, over the phone or online, and we will continue to put the customer at the heart of what we do.
“So it is imperative that we make these difficult cost decisions and do our best to care for our colleagues during such unprecedented uncertainty.
“We believe the Covid-19 has only reinforced a shift in shopping habits, with people looking to shop online or wanting to speak to travel experts from the comfort of their own homes.
“We have world class travel counselors at TUI, so we hope many of them become home workers and continue to provide the personalized service our customers value.
TUI will not provide information on stores that have been proposed to close.