Pets At Home limits all purchases of multi-pack wet food to two packs per person, in an effort to help feed as many animals as possible.
The company told customers “a widespread increase in demand” has led to a shortage of pet food retailers and is limiting purchases until it is able to restock. .
The shortage was caused by ‘a culmination of factors coming to the same point, including an increase in the UK pet population and a change in purchasing behavior induced by the pandemic and the exit from the ‘EU’, the Association of Animal Feed Manufacturers (PFMA) said.
According to a study by the PFMA in July last year, 11% of UK households acquired a new pet during the pandemic, and this growth is expected to continue in the first half of 2021.
Guy Blaskey, founder of Pooch and Mutt, an independent UK dog food company, said their puppy food sales have exploded on lockdown.
Although pet ownership has increased, he added that Brexit has had a significant impact on supply.
Another PFMA survey found that only a third of companies that attempted to export to Europe in 2021 were successful.
Michael Bellingham, managing director of PFMA, said “confusion over paperwork and a lack of knowledgeable officials was plaguing an export sector worth £ 285million”.
This means that two-thirds of companies are not promoting their products, which is a “big deal”.
Despite tough times for the industry, Nicole Paley, Deputy Managing Director of PFMA, assured owners that pet food manufacturers “are working hard to fix this as quickly as possible.”
“We encourage pet owners to continue shopping sensibly and to buy only what is necessary so as not to cause unnecessary spikes in demand,” she added.