Virtual group Gorillaz’s debut album is 20 years old today (a fact I’ll try to immediately forget), and to celebrate the band, the band will be having the usual anniversary celebrations: reissue of albums, sale of new ones. products and, according to NME, selling NFTs.
This news has Broken me.
At this point, it’s pretty clear that NFTs are a thorny environmental issue – while it can be difficult to calculate exactly how bad they are in terms of carbon emissions, the situation doesn’t look good. In general, seeing the torrent of NFT news, it was easy to get people to participate in a market that is doing real damage to the world: “Okay, Brand, I hope this marketing stunt was worth it. to set the Earth on fire? ” Turns out it’s not as fun when someone you love is doing it, especially if that artist has already done an entire album on ecological destruction.
I don’t want to pretend I’m trying to cancel Gorillaz, or say it’s bad for artists to make money. Artists should definitely be paid more for their work, and I’m all for them in trying to come up with new things to sell to willing fans. But NFTs come at a cost that’s hard to justify, and seeing a band that I love seems to ignore that left me sitting on a Melancholy hill. And i am not Alone – Many other fans have expressed their disappointment on Twitter. It probably doesn’t help that their eco-friendly album is called Plastic beach, and they would work with a company called Superplastic to sell the NFTs. Life comes to you quickly.
If you are an artist, here is a Song 2 repeat:
The NFT market has grown,
As the eight-figure auctions showed.
The overall price is
A worse climate crisis
For art, you claim to be the owner.
– Limericking (@Limericking) 15 mars 2021