Every day, it seems, the concept of “value” on the Internet becomes a little more difficult to anchor. Let’s take the case of Nathan Apodathis, the guy who became a viral sensation last year after posting a TikTok of himself skateboarding on Fleetwood Mac’s ‘Dreams’, drinking Ocean Spray cranberry juice and generally embodying a vibe of si coldness that a nation found itself transfixed. How much was this video worth? It certainly made a lot of people smile; significantly boosted the Ocean Spray brand; increased sales of “Dreams« ; and, in terms of Apodait’s clean life, earned him a new juice company truck and over $ 10,000 in donations. Which is good, certainly. But was the “Dreams” video “worth”?
Apodait now starts to test this question, as Consequence of sound reports that he arrange for thection off the NFT of the video (that is, an encrypted digital certificate indicating that its holder “owns” a piece of media) for somewhere in the neighborhood $ 500,000. That’s a lot of money, especially since …as noted by TMZ-The NFT’d the video will not actually include the audio from “Dreams.”« (ApodaCA representatives allegedly reached out, offering half the sale price in exchange for the use of the audio., most Stevie Notches apparently declined the offer.) Apodaca – who was living in a motorhome with no running water when the video went viral – reportedly intends to use the proceeds to buy a house for his parents, among other plans.
When it comes to art world fashions, NFTs are hotter than most. (Not just because they allow digital works of art to be massively over-inflated by speculators just like physical art for centuries, but also because the blockchain encryption production process literally burns only ungodly amounts of resources.) But also: why wouldn’t Apoda do ithe takes advantage of this viral celebrity moment to ensure a stable life for him and his family, to the rhythm of $ 500,000 in mortgage checks, health insurance and food? (But not, again, up to “Dreams”.) The internet is littered with sad stories of people whose viral content has made a lot of money for someone else; someone who gets paid for the video that made them famous is at least a nice novelty.