– 20th century studios (@ 20th century) 23 mars 2021
One factor to keep in mind here is that Europe accounts for 30% of the global box office and vaccine deployments are not going very well. Even as China, the biggest box office, is pretty much back to normal and the United States is reopening right now, nearly a third of the global box office remains in question throughout the year. summer. As always, there is a chance that this will all change again. But studios are now moving faster under changing circumstances, mixing releases between streaming, PVOD, and movie exclusives as we see Disney doing here, offering a Pixar movie for free – you still have to pay for the service – and offering two. great titles at home for an additional charge, while everything else is for theaters. It really feels like this will be the last big reshuffle before the big movies start hitting theaters again in mid-summer.
Now about Black Widow go to Disney +. There are a few takeaways here, the most important of which is clearly the “Top Notch Access” price for Disney + works. People wondered as a result of Mulan if it bombed, but I maintain that while this movie probably wasn’t a financial boost, it must have done well enough to inspire Disney to try it again with Raya and the last dragon, and this movie has to do so well that they trust a title like Black Widow can draw a large number of home viewers. However, it should be noted that Black Widow is the only Marvel movie they are committing to date and date release, and Black Widow is something of a quirk in this wheelhouse. No matter what the marketing says, this movie is ten years too late, and it stars a character everyone knows is dead. It’s not going anywhere, you know? The urgency surrounding him reflects this. Even before the pandemic, I had this as a $ 700-800 million movie, which is a ton of money but not quite the stratospheric heights that we’re used to seeing in movies like Black Panther, Spider-Man: Far From Home, and Captain marvel. In fact, if I’m right, Black Widow will be the first Marvel movie since Ant-Man and the Wasp not to earn a billion dollars.
Also, Black Widow now opens a week later Top Gun: Maverick, which is either a sign of extreme confidence in the movie, or Marvel just wants to release it already and move on to the new kids in the neighborhood like Shang-Chi and The Eternals without further delays. It will also be interesting to see how many people end up for a Marvel movie in theaters after watching three Marvel things in a row at home (Loki will debut on July 9). The danger with a theatrical show has always been that a year at home would get audiences used to watching movies at home and not at the theater. Black Widow It’ll be an interesting test case for that, as it’s part of the greatest pop culture on the planet, but also a weird one-off event that may seem more part of the one-off nature of Disney + shows than movie franchises. It’s a year after the pandemic and the movie theaters close, and we’re still learning a lot about what “going to the movies” will look like after the pandemic. One thing is certain, however. We’re all set to put an end to these ever-changing release dates.