Chipotle donates $ 100,000 in Bitcoin

Chipotle donates $ 100,000 in Bitcoin

No, the channel does not accept cryptocurrency as payment for its Mexican dishes. Instead, Chipotle is offering $ 100,000 worth of bitcoin on Thursday to celebrate National Burrito Day.

The competition marks the first time that an American restaurant chain has donated bitcoin, according to Chipotle.

To win, Chipotle (CMG) Fans can visit the website launched on Thursday to try and guess a valid six-digit code. Each player gets 10 tries during the contest, which runs from noon to 9 p.m. ET. Correct guesses could win up to $ 25,000 in bitcoin … or a free burrito, as Chipotle is also giving away $ 100,000 in food.

In total, 53 people could win bitcoin: 50 fans will win $ 500 in cryptocurrency and 3 will win $ 25,000. And 10,000 fans will win a burrito.

As part of the campaign, Chipotle is teaming up with Stefan Thomas, the San Francisco man who lost $ 220 million in bitcoin because he couldn’t remember his digital wallet password. He claims to have “made peace” with the monumental loss.

“If the players fail in their ten attempts and suffer the same fate as Thomas, they might be surprised and delighted with a special offer from Chipotle,” the company said in a press release.

Chipotle confirmed to CNN Business that this is not an April Fool’s Day stunt, even though the contest is on the same day.

The ‘Bitcoin or Burritos’ promotion is another example of Bitcoin (XBT) growing appeal of the general public. Tesla (TSLA) now accepts bitcoin as a means of payment for its vehicles, for example, and Uber (UBER) and MasterCard (MA) also said they plan to start accepting bitcoin. A bitcoin was worth around $ 59,000 on Tuesday morning.


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