After CEO Jack Dorsey’s leadership came under close scrutiny last year by activist investors, Twitter ramped up its development of new features, introducing many changes and bracing for even more. The change comes as the company emerges from the era of former President Donald Trump, who was finally kicked out of service in January.
As he enters a new stage, he is the one who runs Twitter in 2021.
Jack Dorsey: Founder and CEO
Twitter folks say Dorsey is anything but verified. He’s known to hold his lieutenants accountable and engage with them on major issues, as well as taking care of small details that would not usually be expected of a CEO, like writing his own remarks before testifying before Congress.
Dorsey helped invent Twitter in 2006 while working as one of the few employees of Obvious Corporation, the company that came before him. Dorsey was the original CEO of Twitter, but was kicked out in 2008, then returned to head Twitter as interim CEO in June 2015. He was named permanent CEO a few months later.
Since returning, the business has had its ups and downs, but has generally followed an upward trend. The company’s share price has risen more than 70% since June 2015, and its annual revenue has increased by nearly 68%, from $ 2.22 billion in 2015 to $ 3.72 billion. dollars in 2020.
Dorsey’s leadership was criticized in early 2020 when activist hedge fund Elliott Management launched a campaign to remove him as CEO. The challenge was solved when Twitter struck a deal with Elliott Management and Silver Lake, giving each investment firm a seat on the board.
Since then, Twitter has ramped up product development, including launching ephemeral fleets in 2020 and testing a virtual audio room feature called Spaces.
More importantly, the company announced ambitious goals last month of doubling revenue to at least $ 7.5 billion and reaching 315 million Monetizable Daily Active Users (mDAUs) by the end. from 2023.
Ned Segal: CFO
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Prior to Twitter, Segal was senior vice president of finance for Intuit’s small business group and chief financial officer of RPX, a patent risk management services company. This background in finance, technology and the combination of the two makes him an ideal CTO.
Segal may have proven himself in 2020, playing a pivotal role in negotiating the deal with Elliott Management, a former employee said.
Vijaya Gadde: Head of Legal, Policy and Trust
Gadde is said to hate speaking in public, but over the past year he has escalated even further. In particular, Gadde has stepped up the use of its Twitter account to announce and explain the company’s public policy decisions.
She was instrumental in determining what to do with former President Donald Trump’s narrative in the wake of the Jan.6 uprising on Capitol Hill. The company ultimately decided to ban Trump for good.
Former employees say Gadde does not have the final say on what the company decides to do with regard to its policies. Dorsey retains this power. But 99% of the time, Dorsey is following Gadde’s recommendations, former employees said.
Parag Agrawal: Chief Technology Officer
Agrawal is leading The Bluesky Project, an independent effort to create an open standard for social media. This means creating technology and protocols that allow content posted to one social media service to work across multiple social networks, in the same way that emails can be read by any messaging service.
Bluesky is a priority and visionary project for Dorsey, former employees said. This is why he entrusted his leadership to Agrawal.
Mike Montano: Engineering Manager
Montano is Agrawal’s right-hand man, and now that the redesign is complete, Montano is focused on hiring more experienced executives to lead Twitter’s rapidly growing engineering organization so it can grow even further. quickly, an employee told CNBC.
Kayvon Beykpour: Product Manager
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Under Beykpour’s leadership, Twitter created some of the most groundbreaking product changes in the company’s history.
The company launched Fleets last year, which are full-screen images and videos that disappear from user pages after 24 hours, much like Facebook’s Snapchat and Instagram Stories. The company has also started to publicly test Spaces, which are virtual audio rooms where users can congregate for live conversations, similar to the popular Clubhouse app. Going forward, Beykpour announced that Twitter will begin testing subscription features that will allow creators to post exclusive content for their paid subscribers.
Bruce Falck: Revenue Product Manager
The Falck team recently revamped the promotion of Twitter’s mobile app. MAP is used by marketers to serve direct response ads on Twitter, which is a pool of ad dollars that the company has barely tapped into. The production of Falck’s team will be crucial for Twitter to meet its goal of doubling its annual revenue by the end of 2023.
Matt Derella: Global Vice President, Revenue and Content Partnerships
Dantley Davis: Head of Design and Research
Leslie Berland: Marketing Director and People Manager
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Berland often does the rounds as a spokesperson for the company, attending various conferences. She is also beloved by Dorsey, former employees said.
Peiter ‘Mudge’ Zatko: head of security
His hiring comes after Twitter suffered an unprecedented hack in July, when many of the most followed accounts, including those of then-candidate Joe Biden, Elon Musk and Bill Gates, were taken over by hackers who published a scam asking for bitcoin.