Amazon continues to try to troll US Congressmen in bewilderment over new PR strategy

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Amazon continues to try to troll US Congressmen in bewilderment over new PR strategy


Amazon is stepping up its bizarre online PR strategy of picking increasingly trivial fights with sitting members of Congress, with the company’s Amazon News account on Friday moving targets from Rep. Mark Pocan (D-WI) and from Senator Bernie Sanders (I-VT) to Senator Elizabeth Warren (D-MA).

“You make the tax laws @SenWarren; we just follow them. If you don’t like the laws you made, change them by all means. Here are the facts: Amazon has paid billions of dollars in corporate taxes in the past few years alone, ”the account tweeted Thursday in response to a Warren review that Amazon exploits “tax loopholes and havens to pay almost nothing in taxes”. A growing body of evidence shows how Amazon pays very little tax in relation to its annual sales and profits.

Then, earlier today, the Amazon News account hit back at Warren again after she responded by describing his intentions to regulate the company, taking an even trollier turn and accusing the senator of trying to “dismantle an American company so that they can no longer criticize it.”

Somehow, one of the most powerful and valuable companies on the planet has decided that their bold new PR strategy should involve playing immature semantics with a US Senator.

This latest dust ends a surreal week for Amazon’s public relations team, which continues to wage these battles anonymously and without attaching an executive’s name to their taunts and childish mistakes on the internet.

The same account falsely claimed earlier this week that this was not true in the Amazon warehouse and that delivery people were forced to pee in water bottles. The Amazon News account lied about it – despite the plethora of evidence to the contrary – in a tweet Wednesday in response to Pocan calling the company for hypocrisy.

The whole debate started when Amazon’s Dave Clark, his senior vice president of global operations and so far the only executive to go public on Twitter under his own name, criticized Sanders. The background, of course, and why Amazon’s PR division can raise so much dust is that Sanders had publicly announced his intention to travel to Alabama today to speak out in support of the historic union organizing campaign. Amazon warehouses.

Clark attacked Sanders on Tuesday of this week and then again yesterday After Sanders mentioned his trip to Birmingham, Clark has since gone silent except to retweet the latest Amazon News Warren dig.

Amazon’s defensive tweets, especially the one about pee bottles, sparked a torrent of backlash, photographic evidence and more investigative reporting from L’interception, Vice, and others prove that countless Amazon workers have, in fact, resorted to urinating in bottles and even defecating in bags due to time and efficiency constraints placed on them.

All of this leads us to believe that Amazon either thinks it is so powerful and untouchable that it can openly taunt the few members of Congress who have expressed a desire to regulate Big Tech, or that the company has simply handed over the reins. from Twitter to an Internet culture warrior. who thinks he’s fighting in the trenches of a Breitbart comments section. Maybe both.



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