The Portland Timbers have a new primary jersey and a brand new round sponsor.
The Timbers unveiled their new green and gold jersey on Tuesday, at the same time as they announced a new sponsorship deal with the video-sharing app TikTok. The TikTok logo will appear on the right sleeve of the Timbers and Thorns jerseys.
The multi-year partnership with TikTok marks the club’s largest sponsorship deal with a company that is not headquartered in the Pacific Northwest. The deal is also notable as the Timbers and Thorns are both involved in the partnership.
Along with sponsorship of the round, TikTok will partner with both clubs on media, promotional, content and community initiatives. The TikTok logo will appear on both teams’ virtual signage and digital platforms and will appear on the front of the jersey that Timbers mascot Timber Joey wears on game days and at community events.
“TikTok is one of the world’s leading content and entertainment platforms and we are delighted to partner with such a dynamic global brand,” said Mike Golub, President of Timbers and Thorns operations, in a statement. “The partnership is revolutionary for having equal representation of TikTok on Timbers and Thorns jersey sleeves, and it will give us a unique ability to create and distribute content in conjunction with TikTok.”
As part of the deal, the Timbers and Thorns are working with TikTok to produce weekly content on the social media platform. Several players, including Thorns midfielder Crystal Dunn and Timbers midfielder Eryk Williamson, will serve as content creators on TikTok.
A portion of the proceeds from jersey sales will go to a local non-profit organization, according to the clubs. The clubs will also unveil four unique scarves this year through the partnership, with a portion of the proceeds from scarf sales going to local nonprofits. The Portland Urban League was chosen as the first non-profit organization to receive donations under this initiative.
The Timbers’ new primary jersey features a split color design, with light green on one half of the jersey and dark green on the other half, separated by herringbones in the middle of the shirt. The jersey features the “Soccer City USA” and “King of Clubs” labels, a reference to the 2011 Woodland Army tifo. The shirt combines elements from the club’s 2011 inaugural primary kit and its 2019 striped shirt, which featured dark green hoops.
Alaska Airlines will be the main sponsor of the club’s jersey for the 11th consecutive year.
The new Timbers jersey goes on sale Tuesday, March 2 at 9 a.m. on MLSstore.com/PortlandTimbers and adidas.com.
– Jamie Goldberg | [email protected] | @jamiebgoldberg