Scottish brewers are offering free Punk IPA packs to fans in France.
BrewDog has offered everyone in France to buy a four-pack of Punk IPAs to “cheer them up” after a rough start to 2021.
BrewDog co-founder James Watt shared a dubbed video of himself in which the voiceover explains the gift in French.
He wrote: “I’m just surprised they didn’t modify a beret on my head too.
“Anyway, we buy everyone in France a pack of 4 Punk IPA. Because tough times demand a good beer.
“Claim yours today. Thank you very much! ”
I’m just surprised they didn’t change a beret on my head too 🇫🇷
Anyway, we buy everyone in France a pack of 4 Punk IPA. Because tough times demand a good beer.
Claim yours today. Thank you very much! Https: //t.co/HDmxur94F7 pic.twitter.com/tOwpYCqxBn
– James Watt (@BrewDogJames) February 23, 2021
The French site BrewDog details the agreement, with a statement from Mr. Watt which reads roughly: “Hello, I’m James, co-founder of Brewdog! We’re not going to hide it, the start of the year was clearly crazy.
“To boost the morale of the French, I wanted to give you all a beer, but apparently in France it is illegal to give beers for free.
“So I decided I was going to buy them directly for you. Plus, we deliver it right to your door! Cheers! James Watt ”
To claim shoppers must sign up to receive a prepaid Punk IPA four-pack – described as the beer that started it all – from BrewDog France website.
The move comes after the BrewDog team gave free lost lager packs to fans in the UK last month.
Posting on their social media at the time, the Scottish brewing giants wrote: “2021 has been tough so far.
“So we’re giving everyone in the UK the chance to get a free 4-pack of our amazing new beer, Lost Lager.
The new beer is a carbon negative lager, and in line with BrewDog’s commitment to become a carbon negative company, the brand will plant one tree in their forest for every four pack claimed.
The Lost Lager is brewed using surplus bread supplied by local businesses, wind power from BrewDog turbines, and the new streamlined process used in the brewing process uses a third less water.
The deal gave fans a free four-pack, with £ 1.95 in postage to pay.
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