Lucasfilm has announced a change for its gaming plans. Going forward, the company’s video game ambitions will live on under the “Lucasfilm Games” umbrella, Disney announced on the Star Wars website.
It will be the catch-all name that is “the official identity of all Lucasfilm games, a name that encompasses the company’s rich catalog of video games and its look to the future.”
You will see the rebranding on Twitter and Facebook, and on those places you can expect to see “the latest news and more direct to fans.” There’s also a new logo, which you can see below and in the sizzle reel video the company posted with this announcement.
Don’t get too excited, though, as the Sizzle Reel below doesn’t include any new games or any nods to the future beyond the new logo. Instead, the video features some popular Star Wars games like Star Wars Jedi: Fallen Order, Squadrons, and more.
Lucasfilm does not develop games itself, but rather the company licenses its properties to other developers and publishers, such as EA. This wasn’t always the case, as Lucasfilm was working on Star Wars 1313, an exciting game about a bounty hunter, until the developer shut down. A developer who worked on this game recently brought up and thought about canceling the game.
Disney was at one point a big name in game development, launching the Disney Infinity, Epic Mickey, and Split / Second franchises, among others, but has backed down in recent years for internal game development. Disney President Bob Iger has acknowledged that Disney’s game development track record has been uneven, which is why the company is now pursuing a different strategy by licensing its games to developers, like EA, to create Star Wars games.
EA hasn’t had the best luck with third-person games using the license. In addition to the Star Wars Jedi: Fallen Order hit, there was another game in the works with Uncharted’s Amy Hennig at the helm that was canceled.
EA’s deal with Disney for Star Wars games would run for 10 years. Having started in 2013, that would mean it is set to end in 2023, unless it has been extended.
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