Frank Morano, who opened the boutique in 2012, and his son Dominic Morano will continue to own the restaurant but will no longer be involved in day-to-day operations, will not have customer interactions and will not be involved in management, Rapporta Eater.
The Fall from Grace comes after food blogger Joe Rosenthal began posting screenshots of the vitriolic comments to his Instagram on December 24 – which led people to flood the company’s Yelp page with reviews negative, the outlet reported.
In the first incident in September 2017, Frank responded to a bad Yelp review by calling the customer “a bastard,” a “mutt” and a “yellow dog” – a term considered racist towards Asians.
When Frank announced his decision to step down alongside his son on Friday, he partially defended the comments to Eater – claiming the client was kicked out by security for being ‘intoxicated’ and acting ‘violent’ towards clients. and employees, the outlet reported.
Frank also said the guest commented on the owner’s Italian heritage in “degrading terms” but admitted he “should never have responded”.
In subsequent comments, the pizzeria cursed customers who accused the owners of being racist.
When two black women posted negative reviews in August and December 2019 in separate incidents alleging they were discriminated against by Prince Street Pizza, Frank hit back with a series of curse-laden attacks.
In the first incident, Frank called the customer “a piece of crap” and wrote “go fk yourself, yucky race card ct to play,” Eater reported, citing screenshots.
In the second incident, Frank wrote, “I have all types of racial religion and sexual orientation that come into my store. Now go sh-t in a racist clown hat.
Frank later told another customer to “shit in a hat” after leaving a comment complaining that a white man had received a free bottle of water, but when the man, who was Asian, asked for the same thing, he was told to pay.
In other reviews, Frank threatened clients with violence – calling one a “hillbilly punk” and “communist scumbag,” the outlet reported.
“I guarantee that old ass will break your jaw in one fell swoop,” Frank wrote to the customer, outlet reported, citing screenshots.
Rosenthal also unearthed a 2016 Facebook post deleted since Dominic mocked Black Lives Matter protesters being hit by cars during protests. When confronted about this, the son shared a meme saying, “Did you find him offensive? I found that funny.
Prince Street Pizza released a two-page comment statement; they promised to do better.
“We care deeply about the feedback from our customers and take it very seriously when a customer has a negative experience in one of our stores,” the statement said.
“Our actions in the past to address negative customer concerns have failed and were grossly inappropriate.
“What we said and how we behaved was wrong then, is wrong today and will always be wrong. We sincerely apologize and sympathize for the harm we have caused in these incidents and we apologize to all of our customers at Prince Street Pizza, ”the statement read.
“We believe that good food brings people together and that’s our goal, to bring people together.
“We hope we can continue to be good stewards of the communities we serve and focus our activities on ensuring that.
“We hope our customers will forgive us and give us the opportunity to serve them, because we are grateful for the opportunity to do better. Our customers deserve better. ”