A class action lawsuit was filed in New York City seeking $ 5 million against Trek Bicycle Corporation linked to its Bontrager brand, claiming the company had used “false and misleading” claims that WaveCel helmets were very effective in reducing injury brain damage following a bicycle accident.
An individual from Staatsburg, New York, Andrew Glancey, is the main plantiff, which has been reported by BicycleRetailer.com Thursday. The lawsuit not only called the “misleading claims” about the technology depicted in the construction of the helmets, which were launched in 2019, but also pointed to inaccuracies in the tests carried out to prove the marketing claims.
In a statement from Trek, it was noted that an allegation of physical injury was not part of the lawsuit and that the company would defend its product.
“Trek believes in and supports our Bontrager Wavecel helmets,” a Trek spokesperson told Cyclingnews on Saturday. “This lawsuit is without merit and we will vigorously defend ourselves against it. The applicant did not make an allegation of bodily injury. Trek will continue to responsibly promote and improve this innovation in helmet technology. ”
According to BicycleRetailer.com, the suit claims the study used a different and modified headset for its tests, not the Bontrager WaveCel headset that would be marketed and sold, but rather a “Scott ARX headset modified to include the WaveCel component.”
In 2019, a press release for the Bontrager WaveCel headset called it “the most advanced headset technology ever.” He describes the technology as replacing traditional EPS foam with layers of cells designed to move independently until cell walls crumple and slide, dissipating direct and rotational energy from your head.
When Bontrager announced its WaveCel headset technology, the fanfare over safety and energy absorption sparked a lot of controversy. Product testing information, conducted at the Portland Biomechanics Laboratory’s Helmet Impact Testing (HIT) facility, states that Scott ARX helmets were used in the independent study.