Jaguar Land Rover sales drop by a quarter in 2020 due to pandemic


Jaguar Land Rover (JLR) sales fell nearly a quarter over one year in 2020 due to the impact of the pandemic.
The British company, which is owned by India’s Tata Motors, sold a total of 425,974 cars worldwide last year, down 23.6% from 2019. The 323,480 vehicle sales of the Land Rover brand fell 18.3%, while the 102,494 Jaguar models sold were down 36.5%.

As with all auto companies, JLR has been hit hard by the impact of Covid-19 and various lockdowns, but company executives said they were encouraged by the growth seen during the year. The company sold 128,469 vehicles in the last three months of 2020, which, although down 9.0% year on year, was a 13.1% increase from the previous financial quarter in July. to September.

Notably, sales in China in the last quarter of 2020 increased 19.1% year on year. Sales in Europe fell 16.3% from October to December, with the UK posting an 8.9% drop for the three-month period.

JLR also saw encouraging sales for the electric Jaguar I-Pace, the 7807 sold around the world in the last three months of 2020, an increase of 69.3% year-over-year. Land Rover Defender sales in the last three months of the year were up 66.0% from the previous quarter of 2020, in part due to the rollout of the short-wheelbase Defender 90.

Notably, JLR also said that 53% of sales in the last three months of the year offered some level of electrification, with 6.1% all-electric, 5.5% plug-in hybrids and 41.4% with a mild hybrid powertrain. In total, 43.3% of the models sold by the company in 2020 featured an electrified powertrain.

Felix Bräutigam, Commercial Director of JLR, said: “Although Covid-19 continues to have a significant impact on the global automotive industry, we are delighted to end the year with a second consecutive quarter of sales recovery.

“Our performance in China, the region least affected by Covid-19 during the last quarter, has been particularly encouraging, with our sales increasing both on an annual and quarterly basis.

“Other markets are also showing strong signs of recovery, despite the second wave of Covid across the world. We are well positioned to keep our retailers open for business with online sales solutions, even when their doors are closed due to lockouts. ”

JLR’s financial year runs from April to March.


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