The Duke and Duchess of Sussex, having already bid farewell to royal life and escaping the relative isolation of North America, have turned their backs on a more modern institution – their social media accounts.
The couple managed to amass 10 million Instagram followers as members of the royal family, surpassing that of the main royal family account, which has just 8.6 million by comparison.
However, having left the count behind when their lives as frontline royals came to an end, it has now been reported that they will be snubbing social media both in their personal capacity and in connection with their foundation. Archewell charity.
A source said The temperature the couple had “no intention” of using social platforms to pursue their charitable goals, while it was also “highly unlikely” to return as individuals.
The two were quick to blame social media platforms for harboring hateful language, with the Duchess calling herself “the most trolled person in the world” after her engagement to the Duke. Harry himself described the digital landscape as “sick”.
The news of their departure from the online world follows a massive repudiation of Donald Trump by social media companies, including Twitter – which imposed a “permanent suspension” on the US president “because of the risk of incitement to violence ”following the riots at the US Capitol Building.
Their royal foray into digital media saw the pair attempt to use platforms to achieve positive goals – including highlighting charity groups that they believe were bringing good to the world.
However in an editorial for an American magazine Fast company in June 2020, the duke attacked “online platforms which have contributed to, fueled and created the conditions for a hate crisis, a health crisis and a crisis of truth”.
“From conversations with experts in this field, we believe we need to reshape the architecture of our online community in a way defined more by compassion than hate; by truth instead of disinformation; through fairness and inclusiveness instead of injustice and fear; by free speech, rather than militarized, ”he added.