Cadbury’s new Creme Egg ad features a gay couple kissing over a chocolate egg, it has been revealed.
The TV commercial, released for the chocolate’s 50th anniversary, featured an actual couple sharing the treat.
Callum Sterling and Dale K Moran leaned against each other as they took a bite of each end of the chocolate egg. A voiceover says: “Sharers? Yeah, we’re down with that ”.
The ad celebrates the “five delicious decades” of the different ways egg custard can be eaten, from its use in baking to the debate between licking and biting.
The TV commercial, released for the chocolate’s 50th anniversary, featured a real same-sex couple sharing the treat
One woman in the video licks an egg sitting on the couch and another dips her finger into the gooey fondant.
Not everyone on social media was happy with the very public display of affection, as one Twitter user wrote: “I love being gay, but nobody needs to see two guys f * ** hing a Cadbury Creamed Egg.
“It’s a bit too much. Representation is one thing (and important) but it seems performative and exploitative. As if they wanted to use these homosexuals to create controversy so that people would talk about the product.
Another said: “I’m sick of seeing pictures of that Creme Egg commercial with the gay couple. seeing people share mouth-to-mouth food turns me off the same way people chew with their mouths open. Thank you.’
Callum Sterling and Dale K Moran lean over each other, taking a bit from each end of the chocolate egg. A voiceover says: “Sharers? Yeah, we’re down with that ‘
One added: ‘Nothing at all against Cadbury using a gay couple in their egg custard ad, but if anyone, regardless of your gender, eats an egg custard like that , you are horrible. “
Another writes: “People are freaking out because a gay couple share and egg in a Cadbury commercial, must admit I’m also shocked, NO ONE SHOULD SHARE AN EGG OF CREAM.” They take 2 bites and I get both!
One of them wrote: “But who does this? I’m gay. There’s no way I’m sharing an egg custard. We get one each. I don’t wanna see this shit. Just show them you are kissing if you want.
Not everyone on social media was happy with the very public display of affection, as one Twitter user wrote: “I love being gay, but nobody needs to see two guys f * ** hing a Cadbury creamed egg ”
It comes after Cadbury revealed that it had stashed 200 gold-coated cream eggs in stores across the UK, which could be worth £ 5,000 to anyone who finds them.
The chocolatier disguised the golden eggs in normal wrapping, and lucky winners won’t know if they’ve cashed in once they’re unwrapped.
This is the fifth year in a row that the candy giant has held a cash competition tied to the popular Easter treat – but it’s the first time they’ve covered the egg in edible golden dust.
It comes after Cadbury revealed it had stashed 200 gold-coated cream eggs in stores across the UK, which could be worth £ 5,000 to anyone who finds them. It’s the treat’s 50th anniversary this year
In previous years, the prize was more to find elusive white chocolate eggs.
The limited edition golden goodies will be hidden away in stores masquerading as the popular Cadbury Creme Egg classic for fans to check out.
How to earn £ 5,000 with an egg custard
How can you win? There are three easy steps between you and claiming the coveted prize.
Step 1. Unwrap a creamed egg to see if you have a golden egg.
2nd step. Call the number on the voucher inside the sheet
Step 3. Follow the telephone instructions and keep the packaging and the voucher to claim your prize
The gooey delicacies received a golden touch with the delicious Cadbury chocolate shell covered in gold dust and filled with that familiar melt-in-the-mouth goodness.
MOver 200 million fudge eggs are sold in the UK alone each year, meaning there is only one chance in a million of winning the cash prize.
The in-store promotion will run until Easter Day, April 4 of this year.
The winning eggs will be distributed randomly across the UK and hidden in newsstands, convenience stores and small supermarkets.
This means shoppers can find them in Sainsbury locals, Tesco Express stores, and Co-op branches in multipacks and individuals.
The 40g egg sells for 64 pence, while there are also five packs available for £ 3.14 and ten packs for £ 6.11.
People can also buy bags of mini creamed eggs (89g) for £ 1.49 and bags of ‘twist treats’ (83g) for £ 1.49.
If you manage to get your hands on any of the winning treats, call the number on the voucher inside the foil wrapper to claim your prize.
One of the UK’s best-selling Easter treats, over 500 million fudge eggs are made each year, a third of which are sold overseas.