BURGER King changed his logo for the first time in 20 years – but some fans think it looks like a 90s old-timer.
The fast food chain’s new logo shows the words Burger King in red letters, with golden buns on top and bottom.
It’s a simpler design than its previous logo, which featured red text and similar buns but with a blue stripe around it.
The new logo has already been updated on Burger King’s UK and US websites and will be rolled out internationally in the coming months.
The current design has been in place since 1999, so this is the first change in 22 years.
But some fans say the new logo is almost identical to the previous image from the ’90s.
An older logo from 1994 to 1999 has similar red text and hamburger buns surrounding the writing.
Writing on Twitter, one person said, “Am I missing something or is Burger King absolutely paying people to tweet how amazing their new logo is?
“It’s literally the same logo they had in the 90s, how shiny or innovative? ”
Another said: ‘It also makes me feel like it’s the Burger King of my youth because the logo is basically the same as the’ 90s with some cleaning up. Don’t reinvent the hamburger wheel if you don’t have to! ”
A third added: “Why is Burger King so popular today just because of the logo change? Guys, seriously, it’s the same logo as the ’90s. ”
However, it seems that the nearly identical design is not accidental.
Jones Knowles Ritchie, who created the logo, confirmed that they took inspiration from old models to bring a nostalgic feel back to the Burger King brand.
They said: “We were inspired by the brand’s original logo and how it grew to have an iconic place in the culture.
“The new logo pays homage to the brand’s heritage with a refined design that is confident, simple and fun. ”
Not everyone criticized the new logo, with some fans praising the design’s retro feel.
One person said: “Whoever designed the new Burger King logo should be allowed to design the EVERYBODY logo. Absolutely stunning design. ”
Another said: “I love a good retro rebranding! ”
We’ve reached out to Burger King for comment and will update this article if we get a response.
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