Ben & Jerry’s is expanding its ice cream offerings to another species.
The Vermont-based company announced Monday that it has launched Doggie Desserts, a line of specialty ice cream made for man’s best friend.
Desserts for dogs are made in small 4-ounce cups and are filled with ice cream that has been formulated to be safe for dogs, according to a Ben & Jerry FAQ webpage.
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The ice cream would be churned with “very limited amounts of dairy products” and would be made from sunflower butter. Each cup is blended with the typical Ben & Jerry’s flavors found in the company’s human versions, also making the dog desserts safe for people to try if they are bold enough to enjoy.
So far, there are two flavors of dog desserts available for purchase. There is a peanut butter and pretzel mix called Pontch’s Mix and a pumpkin and mini cookie mix called Rosie’s Batch.
Ben & Jerry’s sells its dog desserts in individual cups and four-pack boxes. Customers can order dog desserts in person at a Ben & Jerry’s Scoop store or online through a third-party delivery partner. The dog-friendly frozen treat will also be available in grocery stores across the country.
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According to the American Kennel Club, most dogs can have cow’s milk as a treat in “small amounts,” but there is also a risk that some will be lactose intolerant.
Ben & Jerry’s isn’t the only company making frozen desserts for dogs. In recent years, pet-focused brands such as Frosty Paws, Pooch Creamery, and Dogsters have grown in popularity for their specialty dog ice creams.
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Even segments of the restaurant industry have jumped on the growing trend with dedicated frozen treats dog owners can purchase for their four-legged friend. Some of the more popular are expected to be Starbucks’ unofficial Puppuccino and Shake Shack’s Pooch-ini.
Meanwhile, restaurants dedicated to humans and dogs like Mutts Canine Cantina and The Watering Bowl have also grown in popularity due to their hybrid concepts of quick service restaurant and dog park.
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In recent years, people have spent more on their pets. A report from the Rover.com dog boarding website estimated that dog owners spent between $ 650 and $ 2,115 on dog care in 2020.
At the same time, market research data from Grand View Research predicts that the pet food market will reach $ 90.4 billion. According to the company’s findings, dog food accounts for the majority of the market share.