Apple’s threat to fire Talk from the App Store may have backfired

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UPDATE: Jan. 9, 2021, 7:50 pm EST Apple has announced that it has suspended Talking. In a statement provided to Mashable, the company wrote, “We have always supported various views represented on the App Store, but there is no room on our platform for threats of violence and illegal activity. . Parler has not taken adequate measures to combat the proliferation of these threats to human security. We have suspended Talking from the App Store until they resolve these issues. ”


When it comes to the App Store, any ad indeed seems like good publicity.

Less than 24 hours after Apple threatened to remove Talking from its App Store, the social media app that conservatives beloved for its lax content moderation policies hit the top of the download charts. On Saturday afternoon, just hours before the announced deadline expired, the previously marginal alternative to Twitter had been imbued with new life.

Speak suddenly found itself ranked as the number one free app in the App Store – a ranking no doubt, at least in part, thanks to the threat of ban from Apple as people rushed to download the app. application before any possible deletion.

Apple followed up on Saturday night, suspending the app because “Parler has not taken adequate measures to combat the proliferation of… threats to human security. But during about a day’s respite the app had before it was deleted, many more users jumped on board.


The signal is good, however.

Image: screenshot / app store

This seemingly arbitrary 24-hour window stands in stark contrast to Google’s action against Talking. The Mountain View-based tech giant went ahead and immediately removed Talk from the Google Play store on Friday without giving a very public warning first.

It is important to note that the reasons for Google deletion and Apple deletion threat are very similar. Both companies have expressed concerns about the lack of moderation of the app’s content after the deadly siege of the U.S. Capitol by pro-Trump extremists – some of whom discussed their plans ahead of the event on the internet.

Apple, however, gave Parler time to regroup. According to le journal Wall Street, Apple said that “for Parler to remain available in the App Store, it needs to provide detailed information on its content moderation plans and how it will improve content moderation and filtering going forward.”

Which, hey, if that works, great.

SEE ALSO: Twitter permanently suspends @TeamTrump after string of Trump tweets

We contacted Apple and Parler to confirm these reports, but received no immediate response from either.

In the meantime, downloads from the App Store keep piling up.

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