Pantone, the global color authority and provider of professional color language standards and digital solutions to the design community, has selected color for the year 2021 for fashion, art, architecture, tourism and other industries.
He announced PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating as the Pantone selection of color of the year for 2021.
“These two independent colors come together to create an ambitious color scheme, bringing together deeper feelings of reflection and the upbeat promise of a sunny day,” Pantone said.
For 22 years, the Pantone Color of the Year has influenced product development and purchasing decisions in many industries including fashion, home furnishings and industrial design, as well as product packaging and design. graphic.
“As people seek ways to fortify themselves with energy, clarity and hope to overcome lingering uncertainty, lively and uplifting undertones satisfy our quest for vitality,” the institute said.
Illuminant is a bright and cheerful yellow sparkling with liveliness, a warm yellow hue imbued with solar energy.
Ultimate Gray is iconic of strong, reliable elements that are timeless and provide a solid foundation.
“The selection of two independent colors highlights how different elements come together to express a message of strength and hope that is both enduring and uplifting, conveying the idea that it is not a color. or one person, but many. The union of a lasting ultimate gray with bright Illuminating yellow expresses a message of positivity backed by courage, ”said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
“Practical and solid as a rock but at the same time warm and optimistic, it is a combination of colors that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.
“The Pantone Color of the Year reflects what is happening in our global culture, expressing what people looking for that color can hope to meet. Added Laurie Pressman, vice president of the Pantone Color Institute.
“As society continues to recognize color as an essential form of communication and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.