See ‘crazy’ scenes as Primark shoppers line up at the Metrocentre store at 9:30 p.m.

It was the incredible scene as shoppers lined up outside Primark’s Metrocentre branch on Wednesday the first 24-hour opening night.

A giant queue snaked around the mall – with frosty bargain hunters even lining up outside in the parking lot.

The queue spilled outside the Gateshead complex as hordes of shoppers waited to enter the shop, which is one of the first to open all day before Christmas.

Lorraine Waker filmed the clip around 9:30 p.m. as she left work. She estimated that there were already at least 1,000 people online.

“It was crazy,” she told ChronicleLive.

“I think the store was better equipped to keep the day busy, but I think everyone was shocked to see the night so busy. ”

Large queues for the Metrocentre branch in Primark.
(Image: Newcastle Chronicle)

“I think everyone thought it would be quieter if they stayed overnight but I think everyone has the same idea. ”

The new 24-hour rules were announced earlier this week by Government Minister Robert Jenrick in an attempt to boost the ailing High Street while reducing the risk of the spread of Covid-19 in cramped stores.

Stores can open all day, if they wish, until December and January. Primark has already confirmed that the Metrocentre branch will take advantage of the rules.

Wednesday was the first day the rules came into effect after the lockdown ended, allowing them to recoup lost revenue during the four-week shutdown, forcing non-essential stores to close.

There were more muted scenes at the Metrocentre during the day, as shoppers lined up in smaller numbers to enter Primark for the first time in nearly a month.

Large queues for the Metrocentre branch in Primark.
(Image: Newcastle Chronicle)

But in Lorraine’s Facebook clip, which has been shared nearly 5,000 times to date, some have expressed concerns about the size of the line at night – and the enforcement of the rules – with some noting that some did not appear to be two meters apart.

And others questioned the logic of rushing to shop at night, with one adding, “I’d rather be in bed than wait hours for pajamas.”

Despite this, some who braved the line said it only took 15 minutes to get into the store.

“It was the queue to pay that was the joke,” one wrote.

Despite this, what was an impulsive decision to film the queue led to Newcastle’s Lorraine going viral.

Within minutes of posting the footage, his phone exploded.

“Honestly, I had no idea it would be seen and shared so many times,” she added.

“My phone hasn’t stopped all night! ”

Responding to concerns about social distancing, a Primark spokesperson insisted that the safety of employees and customers was “Primark’s top priority.”

“We are closely following all government advice in our reopened stores and have rigorous health and safety measures in place, including a strict social distancing protocol and limits on the number of customers allowed in store, with Dedicated Primark employees and security personnel on hand to manage queues, ”added a spokesperson.

“Our Metrocentre store is currently open with extended hours to help safely reduce queues by spreading shopping hours over a longer period. ”

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