Popeyes to launch donuts nationwide for a limited time

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Popeyes Louisiana Kitchen is adding chocolate donuts to its menu nationwide to attract consumers to its restaurants during the holiday season.
The product is part of a larger menu strategy for the Fried Chicken chain, which is owned by Restaurant Brands International, to use desserts more regularly to attract customers. The only permanent dessert on their menu is Cinnamon Apple Pie, but Popeyes also sells limited-time desserts, which are sometimes only available in the area.

As of Monday, the donuts, which are a fried pastry that Popeyes stuffed with Hershey Chocolate, are available for a limited time in packs of three, six, and 12. Dessert is a famous New Orleans staple, where Popeyes was founded, although the chain is now headquartered in Miami.

Popeyes tested the new item in October in Boston and a few other Northeastern markets, with “particularly strong” reviews from customers, according to Sami Siddiqui, Popeyes president for the Americas.

But he said it’s unlikely to surpass the success of his chicken sandwich, which was added to menus across the country more than a year ago. Popeyes has reported double-digit same-store sales growth every quarter since the sandwich’s launch, even during the coronavirus pandemic.

“I have been in [the fast-food industry] for almost a decade now, and I don’t think I’ve ever seen something like the Chicken Sandwich in any brand, so I don’t know if I want to set expectations that high, ”Siddiqui said.

Shares of Restaurant Brands, with a market value of $ 27.9 billion, have fallen 5% so far this year. Tim Hortons, the company’s portfolio laggard, has struggled to bring coffee drinkers back in the wake of the coronavirus pandemic.

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