Wales’ largest pub chain said on Tuesday it would close from December 6 until further notice.
Managing Director Alistair Darby has joined in criticism of the latest measures announced by Prime Minister Mark Drakeford on Monday.
From Friday, Welsh pubs, restaurants and cafes will be prohibited from serving alcohol and will not be able to open to customers beyond 6 p.m. The new rules are explained here and you can follow the updates live here.
The head of the Wetherspoons pub chain also overturned the new rules on Monday, describing them as puritanical and a sad reflection of ‘group thinking’.
Today, Mr Darby joined the criticism in calling the new rules “insulting”.
The majority of Brains’ 1,500 employees will be put on leave with 80% of their salary when the shutdown comes.
The brewery said: “We are going to lay off most of the 1,500 employees and very sadly cancel all of our reservations for Christmas Day, as we don’t want to disappoint any of our very loyal and supportive customers by not being able to offer them full service. . ”
Speaking to the BBC on Tuesday, Mr Darby said: ‘It is extremely frustrating and a little insulting. However, people do not make the effort that is asked of them. ”
He added: “The industry has done more than its fair share to prevent these potential deaths.
“And at the end of this, we’ll ask, if lives aren’t saved, what will the answer be? ”
A huge package of support was also announced by the Welsh government on Monday, but Mr Darby said he would ‘not touch the sides’.
With a turnover of around £ 80million, he said Brains spent £ 500,000 on (PPE) and facilities to pre-book.
He told the BBC: ‘My message to politicians is’ stop changing your mind about what is required in the sector’.
“We’ve done more than our fair share to make sure potential deaths are avoided at the end of this. ”
Watch: Owner reduced to tears after hearing about pub restrictions ahead of Christmas in Wales
Many other companies have reacted angrily to the measures, with some blaming the hospitality industry for the increase in the number of cases and another saying “99% of the hospitality industry is on its knees and at its end.” You can read more here.
It comes after Brains announced that eight of its Welsh pubs would not reopen immediately after the previous firewall lockdown.
You can see the full list of affected ads here.