Each year, the supermarket chain releases toys based on their Christmas ad, which follows the story of Kevin the Carrot and his family.
In addition to the carrot family, the supermarket usually releases toys from other characters – this year including Harry the Hedgehog and the Wingman Turkey toy.
Although there were people to buy the toys from the opening of the Cleethorpes Road store this morning, the number of shoppers lining up for them was significantly lower than last year.
A big queue started forming within the store’s first hour of opening, but only a few of them were there for the carrot toys.
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But some die-hard Kevin Carrot fans were still excited to get the toys, whether they were for themselves or as gifts for family members.
One buyer said, “I love Kevin the Carrot, I collect toys every year, it’s become a bit of an obsession.
“Ads really make me feel Christmas when they go out, they always make me feel festive.
“I wasn’t going to let 2020 ruin my chances of getting a full set. I went down before the store opened, but we got in early and got my selection of toys. ”
Another shopper, wearing one of Kevin’s big plush toys, said: “My daughter really wanted one for Christmas so I went down this morning for one.
“She loves Kevin and his family very much, but she wanted the big one this year.
“I don’t know where I’m going to keep it until Christmas Day, but I know she will be thrilled when she sees it!” ”
Another buyer said, “I actually came over to my weekly shop and saw the displays so decided to pick up some toys.
“I didn’t really expect to get any, but I love the ads and they are really affordable and will cheer up my family, so why not? ”
There were also people queuing at Louth Aldi on Newbridge Hill before the store opened at 10am.