“YouTube has the right to monetize all content on the platform and ads may appear on videos from channels not part of the YouTube Partner Program,” reads a Wednesday night email from the platform. -form.
YouTube Partnership program allows larger users (typically over 1,000 people) to receive a portion of the revenue generated from ads that run before their videos. The money can be a boon for creators trying to support themselves with content they create specifically for the platform, and the decision to only advertise on more followed creator videos has resulted in unexpected to help ensure that ads end up only on content that advertisers would be more likely to approve of.
But the decision not to pay a percentage of advertising revenue to creators with smaller followers is a bare cash grab by YouTube, which allows the platform to deem creators too small to deserve payment while simultaneously fulfilling their own safes.
The move sparked an immediate backlash among YouTube’s creator community, with some prominent users taking to Twitter calling the movement “Exploit” and “Predator”.
While YouTube did not immediately confirm how many additional videos it planned to advertise on, the platform said the ads not to be limited channels of a certain size and confirmed that he would continue to monitor the impact of the policy change on creators in the future.