But rapid growth has made Amazon the symbol of a dominant multinational corporation that critics say imports unwanted American-style consumerism, as well as job instability and environmental degradation, into the world. second largest economy in the euro zone.
Ahead of the announcement, Le Maire and other politicians urged buyers not to sell their business to Amazon.
The mayor of Paris, Anne Hidalgo, as well as environmental organizations and business groups, circulated an online petition entitled “Noël Sans Amazon” (“A Christmas Without Amazon”). Addressed to Santa, she commits signatories to a “#ChristmasWithoutAmazon,” described as a tax-dodging Grinch destroying small businesses, jobs and the environment.
The virtual call to arms, however, was quickly the victim of an online hack that overloaded the website with forged signatures sent from over 200 different servers, including hundreds on behalf of Jeff Bezos, Amazon CEO. , with the comment “Sorry, not sorry, Jeff. “
But Amazon’s influence in France – it holds around 20% of the French e-commerce market – is such that other large retailers have refrained from agreeing to postpone their Black Friday sales until Amazon do it.
After Mr Le Maire told the French Senate on Wednesday that it made sense to help small retailers by postponing Black Friday, Frédéric Duval, chief executive of Amazon France, told a French radio station on Thursday. that Amazon was “listening to government recommendations” and postponing online sales until December 4, paving the way for a broad deal.
Still, the rush of French politicians to appease the anger of small businesses has reopened a larger controversy over Black Friday itself, which wasn’t even an event in Europe until a few years ago. It was inaugurated mainly by Amazon, which began to promote significant sales at the same time as those in the United States.