The event hails from America and always falls the day after Thanksgiving, with sales throughout the weekend until Cyber Monday, which is traditionally the online-only part of the event.
Things look a little different for the sale this year, of course. As England continues its second nationwide lockdown, the event will be exclusively online this year as stores will remain closed, and we expect retailers to increase discounts to make up for lost revenue during the pandemic.
We’ve already seen the launch of presales earlier than ever this year, as Amazon launched its advance sale an entire month before the main event, with other retailers following suit.
Read on for everything you need to know about when sales start and when to put on your calendar for the day itself.
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When is Black Friday 2020?
The big day is Friday, November 27. Sales will then continue over the weekend and will mostly end on Monday, November 30, also known as Cyber Monday, although some retailers will continue their offerings later in the month.
When do Black Friday sales start?
Good news: they have already started. Last year, we saw some retailers launch presale offers a few weeks before the event, most starting just a week before November 27th.
But this year, Amazon set a new precedent by launching its early sale a month earlier.
Learn more about Black Friday 2020
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