The COCA-COLA Christmas announcement made by an Oscar nominated filmmaker left viewers in “floods” of tears.
The ad follows a father, who works on an oil rig, doing all he can to deliver his daughter’s letter to Santa Claus.
Fighting against all odds – including a whale knocking him off a boat, a trek through mountains and through a desert – he finally arrives at Santa’s workshop to find that it is “closed for Christmas.” “.
It is only at the end that the father reads the letter. Instead of gifts, her daughter asked, “Please bring daddy home for Christmas.”
Normally, the beverage giant launches its traditional “The Holidays are Coming” ad, but this year the ad came from Oscar-nominated director Taika Waititi, who is behind films like Jojo Rabbit and the new Star Wars movie.
The emotional roller coaster instantly made viewers cry.
After watching it, Tim Morris wrote, “I don’t cry at the Coca-Cola Christmas ad, you cry at the Coca-Cola Christmas ad. ”
Another user described him as a “tear jerker” before crediting the acclaimed director.
“This man is too good!” Just two minutes of pure genius, ”he writes.
Jessica Goodman wrote: “Dramatic, sentimental and likely to make you cry. ”
Holly said, “I’ve never cried at a Coca-Cola commercial before but @TaikaWaititi worked her magic and now I’m bawling. “
Another Twitter user posted a gif of Homer Simpson crying in his arm after watching his father’s epic trip to the North Pole.
Meanwhile, Cathryn Gahan wrote of the ad: ‘it broke me’.
Viewers can already watch the ad online, but it won’t hit TV screens until December.
It will run alongside the traditional “The Holidays are Coming” commercial, featuring the truck and its bright lights that mark the start of Christmas for many viewers.
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Aldi, Amazon and Disney are among the retailers that have already launched their Christmas ads this year. You can watch them all in our roundup.
There are still plenty of festive trailers to launch this year, including the highly anticipated one from John Lewis.
The retailer is silent when we can watch it, but for now, here’s an amateur ad that will make you cry.