“Too nice” I’m A Celebrity has lost four million viewers since the start of the new series two weeks ago

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We are the audience… get us out of here! “Too nice” I’m A Celebrity has lost four million viewers since the start of the new series two weeks ago

This is news that will be about as popular with ITV bosses as a bucket full of scary critters.

Their flagship show I’m a Celebrity… Get Me Out of Here! has lost four million viewers since the start of the new series two weeks ago.

The first episode, which takes place at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, drew an audience of 12 million for the 18-year-old series. But only 8.1 million people logged in on Friday for the first eviction of 2020. Contestants have been accused of being “too nice”.

Their flagship show I’m a Celebrity… Get Me Out of Here! (pictured) has lost four million viewers since the new series started a fortnight ago

In a tweet Friday, as Paralympian Hollie Arnold was the first to leave, Mail on Sunday columnist Piers Morgan said: “I’m all for the whole #imacelebrity group sobbing as they tell everyone to how special they are…… but could someone please start being a complete t *** to shake things up a bit?

But sources say ITV wanted the show to be smoother and more enjoyable this year, as viewers stressed by the lockdown would not want to see any bickering.

And ITV denied a drop in viewership, pointing out that compared to the same episode last year, 1.2 million more people had logged in.

The first episode, which takes place at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, drew an audience of 12 million (Photo: Hollie Arnold)

The first episode, which takes place at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, drew an audience of 12 million (Photo: Hollie Arnold)

A spokesperson added: “It is clear that I am a celebrity this year is extremely popular with the public. ”

Speaking after her eviction, Ms Arnold confirmed that they had been happy campers. “I didn’t really feel or see any tension… Everyone respected each other, had time for each other and had fun,” she says.

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