From a fart machine inside Tesla vehicles to flamethrowers, Elon Musk had a lot of weird ideas that sounded like jokes but came true.
Now add Teslaquila to this list.
In 2018, Musk poked fun at Tesla haters with an April Fool’s Day joke about the company’s bankruptcy.
As part of the joke, Musk wrote that he was found “passed out against a Tesla Model 3, surrounded by bottles of ‘Teslaquila,” the traces of dried tears still visible on his cheeks.
Later, the company actually filed a trademark for “Teslaquila” (although it was disputed), but nothing has happened so far.
Today Tesla went ahead and launched their own tequila, now just called Tesla Tequila, and started taking orders for $ 250 on their website:
It is only available in the United States and can only be delivered to states that allow alcohol delivery.
The tequila was packaged in a lightning-shaped bottle.
Here is an overview:
Tesla writes in the product description:
“We present to you Tesla Tequila, an exclusive premium quality 100% agave añejo añejo tequila made from sustainably sourced upland and lowland agaves. Aged for 15 months in French oak barrels and in a mouth-blown glass bottle, Tesla Tequila presents a nose of dried fruits and light vanilla with a balanced finish of cinnamon and pepper. Better to taste a tequila while sipping.
The fact that it has aged for over a year could explain why it took so long between the product’s announcement and its release to market.
Tesla appears to have partnered with Nosotros to produce the tequilla and Speakeasy Co, a brand and alcohol distribution company, to distribute the product.
I’m not that surprised that Elon took the job up to making the product, but I can’t believe they really got me.
I’m a whiskey guy. I never really developed a taste for tequila, but they got me with this bottle. Looks so cool, I had to order one or two. All right, two.
Now I’m $ 500 poorer. Thanks Elon.
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